Building a better future with your green business?

Let’s put the right words to your story.
Tell me more

Hi, I’m Caroline,
freelance copywriter for green beauty, health & lifestyle businesses

 Are you the ambitious founder of a sustainable brand, (web)shop or website?

And are you looking for a freelance copywriter that:

  • shares your passion for natural skincare, organic health and ethical fashion;
  • has in-depth knowledge of your products, your audience and your sector;
  • turns your message into clear, persuasive content that converts;
  • delivers punctual service without hassle?

Let me do your word wrestling, while you go and save the world!

How can I help? 

Website copy
& product descriptions

Blog articles
& newsletters

Social media captions

Press articles

Magazine publications

And more!

Download your free green webshop checklist

 About to launch a green webshop? Or did you recently go live?

First and foremost: congratz! The world needs you.

Want to make sure your webshop is 100% on point before you step into the spotlight? Then tick off all the boxes with my free green webshop checklist! 

Your wonderful words

I was lucky to connect to Caroline via Instagram. I love her core values, content and it was such a perfect match with my brand’s audience. Caroline wrote a blog for our website which included images and was very professional and efficient.

I would highly recommend and hope you use Caroline’s services again soon.

Katie Carr – Tommy & Lottie

Really enjoyed working with Caroline! She corrected my website texts and business cards with great care and expertise. All communication via mail went smoothly and our collaboration perfectly met my expectations. Definitely recommend and definitely will work with her again!

Laia Esteban – Botanic Affair

As a start-up, there are a million things you want to say. But to put these into the right words: that’s a profession in its own. That’s why I called upon Caroline’s specialized skills to write my web copy.

Thanks to her listening ear and knowledge, she turned all information into clear, enthusiastic texts. Our communication ran smoothly via e-mail and Zoom. I received the texts timely and neatly, so that my web designer could implement them straight away. Great! 

 

Luc Jordens – Green Delivery

Let’s grab a cuppa in Zoom

Ready to step up your game with top-notch content?

Grab your cuppa fair-trade coffee and meet me in Zoom!

Book a time slot that suits you and I’ll pop a Zoom invitation in your inbox.
Easy peasy. 100% free, zero strings attached.

Portfolio

Blog article / Route 2030 / Sustainability culture

Blog article / Route 2030 / Sustainability culture

Social media post / De Paardebloemhoeve / Beetroot

Social media post / De Paardebloemhoeve / Beetroot

Social media post / Kurma Yoga / GECO mat

Social media post / Kurma Yoga / GECO mat

Social media post / Cam.Maquillage / Clean beauty

Social media post / Cam.Maquillage / Clean beauty

Social media post / Ecovorm / Off-grid location

Social media post / Ecovorm / Off-grid location

Blog article / Route 2030 / Generations Y en Z @ work

Blog article / Route 2030 / Generations Y en Z @ work

Social media post / Route 2030 / Say no to CO2

Social media post / Route 2030 / Say no to CO2

Web copy / bAwear Score / Home page

Web copy / bAwear Score / Home page

Web copy / De Paardebloemhoeve / All web texts

Web copy / De Paardebloemhoeve / All web texts

Web copy / Kind Nights / Brand story

Web copy / Kind Nights / Brand story

Product descriptions / WONDR / All products

Product descriptions / WONDR / All products

Social media post / Solsties / Persephone

Social media post / Solsties / Persephone

Blog article / Couleur Caramel / Make-up trends spring

Blog article / Couleur Caramel / Make-up trends spring

Social media post / Cam.Maquillage / Labels

Social media post / Cam.Maquillage / Labels

Blog article / Tommy & Lottie / No Mow May

Blog article / Tommy & Lottie / No Mow May

Newsletter / Solsties / Aromatherapy

Newsletter / Solsties / Aromatherapy

Webcopy / Green Delivery

Webcopy / Green Delivery

Blog article / Couleur Caramel / Nature Cos

Blog article / Couleur Caramel / Nature Cos

Social media post / Solsties / Transition

Social media post / Solsties / Transition

Web copy / Entrez

Web copy / Entrez

Newsletter / Solsties / Spring

Newsletter / Solsties / Spring

Web copy / Sparketing

Web copy / Sparketing

Press article / Live Love Eco / Presents

Press article / Live Love Eco / Presents

Social media post / Solsties / Valentine

Social media post / Solsties / Valentine

Press article / Stay Gold / Christmas shopping

Press article / Stay Gold / Christmas shopping

Press article / Wind-Wijzer / Launch

Press article / Wind-Wijzer / Launch

Web copy / Wind-Wijzer

Web copy / Wind-Wijzer

Blog article / Couleur Caramel / Natural pigments

Blog article / Couleur Caramel / Natural pigments

Revision web copy / Botanic Affair

Revision web copy / Botanic Affair

Web copy / Karina Marks

Web copy / Karina Marks

Social media post / Solsties / Pink Flannel Flower

Social media post / Solsties / Pink Flannel Flower

Press article / Lukse / Launch

Press article / Lukse / Launch

Social media post / Solsties / Aura eco

Social media post / Solsties / Aura eco

Social media post / Tine Fine Fleure / Green Friday

Social media post / Tine Fine Fleure / Green Friday

Social media post / Druantia / Waldbaden

Social media post / Druantia / Waldbaden

Blog article / Couleur Caramel / Make-up with a mouth mask

Blog article / Couleur Caramel / Make-up with a mouth mask

Product description / Solsties / Gift boxes

Product description / Solsties / Gift boxes

Web copy / Tine Fine Fleure

Web copy / Tine Fine Fleure

Web copy / Lukse

Web copy / Lukse

Newsletter / Herbonat’ure / Spicy Summer

Newsletter / Herbonat’ure / Spicy Summer

Product description / Druantia / Bad Weather facial mist

Product description / Druantia / Bad Weather facial mist

Product description / Anne Drake / Aleppo soap

Product description / Anne Drake / Aleppo soap

Product description / Druantia / Pulverwunder

Product description / Druantia / Pulverwunder

Social media post / Naturann / Aloe vera

Social media post / Naturann / Aloe vera

Social media post / Druantia / DIY hand cream

Social media post / Druantia / DIY hand cream

Web copy / KNC Zorg

Web copy / KNC Zorg

Web copy / Opnieuw & Co

Web copy / Opnieuw & Co

Web copy / Milernas

Web copy / Milernas

Blog article / Couleur Caramel / New packaging

Blog article / Couleur Caramel / New packaging

Blog article / Milernas / 5 tips for employer branding

Blog article / Milernas / 5 tips for employer branding

Blog article / Anne Drake / Me-time

Blog article / Anne Drake / Me-time

Blog article / Druantia / DIY sun cream

Blog article / Druantia / DIY sun cream

Blog article / Anne Drake / Sustainable shopping list

Blog article / Anne Drake / Sustainable shopping list

Blog article / Druantia / Natural care for children

Blog article / Druantia / Natural care for children