Building a better future with your green business?

Let’s put the right words to your story.

Tell me more

Hi, I’m Caroline,
freelance copywriter for green beauty, health & lifestyle businesses

Are you the ambitious founder of a sustainable brand, (web)shop or website?

And are you looking for a freelance copywriter that:

shares your passion for natural skincare, organic health and ethical fashion;
has in-depth knowledge of your products, your audience and your sector;
turns your message into clear, persuasive content that converts;
delivers punctual service without hassle?

Let me do your word wrestling, while you go and save the world!

Sounds like a plan?

How can I help?

Website copy
& product descriptions

Blog articles
& newsletters

Social media captions

Press articles

Magazine publications

And more!

Download your free green webshop checklist

Are you about to launch a green webshop? Or did you recently go live?

First and foremost: congratulations!

Want to ensure your content, layout and offer are 100% on point before you step into the spotlight? Then tick off all the boxes with my free green webshop checklist!

Get your freebie

Your wonderful words

Running a webshop and a physical store, I often have a lot on my mind. I was looking for someone whom I could count on for fluent online and offline texts. And who understood what Solsties is all about.

Thanks to her writing talent and extensive knowledge of natural wellbeing, I have to give Caroline only a few instructions and she has got me covered. She works professionally, within deadlines, but also with a personal approach. Thank you for the collaboration so far, and I look forward to more of the same.

Karen Peger – Solsties

Really enjoyed working with Caroline! She corrected my website texts and business cards with great care and expertise. All communication via mail went smoothly and our collaboration perfectly met my expectations. Definitely recommend and definitely will work with her again!

Laia Esteban – Botanic Affair

We were looking for a copywriter that shares our vision and is enthusiastic about our concept. We found all this in Caroline. She has a warm heart for nature and knows what she’s talking about. The collaboration felt very familiar, as if we sat around the table with a friend.

We are very happy with the end result: the texts are fluent and 100% our style. Given the time pressure of our launch, there wasn’t much time, but even that wasn’t an issue for Caroline. In short, we’re very happy with her as a partner and look forward to working with her in the future.

Laura & Marieke – Lukse

Let’s grab a cuppa in Zoom

Ready to step up your game with top-notch content?

Grab your cuppa fair-trade coffee or herbal tea and meet me in Zoom!
Can’t wait to learn all about you, your business and how I can help.

Book a time slot that suits you and I’ll send you a Zoom invitation.
Easy peasy. 100% free, zero strings attached.

Book now

Portfolio

Web copy / De Paardebloemhoeve / All web texts

Web copy / Kind Nights / Brand story

Product descriptions / WONDR / all products

Blog article / Couleur Caramel / Make-up trends spring

Blog article / Tommy & Lottie / No Mow May

Newsletter / Solsties / Aromatherapy

Webcopy / Green Delivery

Blog article / Couleur Caramel / Nature Cos

Web copy / Entrez

Newsletter / Solsties / Spring

Web copy / Sparketing

Press article / Live Love Eco / Presents

Press article / Stay Gold / Christmas shopping

Press article / Wind-Wijzer / Launch

Web copy / Wind-Wijzer

Blog article / Couleur Caramel / Natural pigments

Revision web copy / Botanic Affair

Web copy / Karina Marks

Press article / Lukse / Launch

Blog article / Couleur Caramel / Make-up with a mouth mask

Product description / Solsties / Gift boxes

Web copy / Tine Fine Fleure

Web copy / Lukse

Newsletter / Herbonat’ure / Spicy Summer

Product description / Druantia / Bad Weather facial mist

Product description / Anne Drake / Aleppo soap

Product description / Druantia / Pulverwunder

Web copy / KNC Zorg

Web copy / Opnieuw & Co

Web copy / Milernas

Blog article / Couleur Caramel / New packaging

Blog article / Milernas / 5 tips for employer branding

Blog article / Anne Drake / Me-time

Blog article / Druantia / DIY sun cream

Blog article / Anne Drake / Sustainable shopping list

Blog article / Druantia / Natural care for children

View full portfolio

Let’s connect on Instagram

Be aware, Scotland, I've found you a worthy compet $Be aware, Scotland, I've found you a worthy competitor... 🍁 If you've been around for a while, you know Scotland is all I can talk about. 🙈 When I visited the country for the first time about 5 years ago, it was like coming home. I find it hard to describe the exact feeling. But when I'm in Scotland, I really feel I belong. 🤷‍♀️ Something I never quite experienced while living in Belgium. Do you have this special connection with a country? Anyways, I never thought I could fall in love with another country like that again... Until I arrived in Canada last week. 😌 Canada had been on my bucket list for the longest time. But, as I try to travel by plane as little as possible, I never had the perfect excuse. Lucky for me, that changed recently. Cause my brother and his Canadian girlfriend @havelesstravelmore decided to get married this autumn! 🧡 A few months ago, they bought the most wonderful little cabin, surrounded by 7 acres of forest. The ideal backdrop for their magical woodland wedding last week (swipe right to the last picture!). ⭐️🌳 Surrounded by nothing but nature, peace and pure air, they promised each other eternal love. *Sigh* This is also the place where I will be spending the next few weeks. We're planning to set up a greenhouse, so it's time to get my garden gloves out again! Yay! 😄 Now Canada is all I imagined it to be. And more! From the rustic wooden houses with porches and rocking chairs to the eternal forests and mountain scapes. I've only seen a fraction of it, but already understand why my brother decided to move here... So...brace yourself for lots of Canada spam to come! 😅 . . . #canada #travelcanada #quebec #malbaie #femalehiker #digitalnomad #fallforest #indiansumer #duurzaamondernemen #duurzaam #duurzaamheid #bewustleven #wildwomen #solopreneur #sustainablemarketing #greenmarketing #greenbusiness #ethicalbusiness #kleinbedrijfje #copywriter #copywriterbelgium #greencopywriter$

𝐌𝐞𝐠𝐚 𝐡𝐮𝐫𝐫𝐚𝐲, 𝐜𝐚𝐮𝐬𝐞 𝐖𝐚𝐬𝐭𝐞𝐥𝐞𝐬𝐬 𝐖𝐨𝐫𝐝𝐬 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝟏𝐊 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐭𝐨𝐝𝐚𝐲! 🥳

Thank you so much, everyone, for the love, support and likes. 👊💚

If there are sustainability topics you'd like to read about on my channel, feel free to let me know in the comments or DM! 👌

Oh and the sheep? Nah, they don't really have anything to do with this post. But you can never watch too many sheep videos. NEVER! 🐑
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#duurzaamleven #duurzaamheid #duurzaambedrijf #sustainablebusiness #consciousconsumerism #ecologisch #ecologischleven #biologischeboerderij #duurzaambedrijf #duurzaamondernemen #1000kfollowers #sheep #farmlife #sheepofinstagram #friendsnotfood #smallholding #wales #smallholdinguk #bioboerderij #landgirl #homesteader #workawway #farmsteading #freelancecopywriter #schaap #duurzamemarketing #sustainablemarketing

𝗛𝗲𝘆 𝗵𝗼𝗻𝗲𝘆, 𝗹𝗲𝘁'𝘀 𝘁𝗮𝗸𝗲 𝗮 𝘄𝗮𝗹𝗸 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗶𝗹𝗱 𝘀𝗶𝗱𝗲... 🗻🌲⁣
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You know what I actually love most about travelling solo? Besides meeting a bunch of amazing people and doing whatever the heck I want, ofc... 😊 It's spending time with my inner wild woman.
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A while back, I read the book '𝙒𝙤𝙢𝙚𝙣 𝙒𝙝𝙤 𝙍𝙪𝙣 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙒𝙤𝙡𝙫𝙚𝙨' by Clarissa Estés. A very inspiring read on the true essence of women: creative, passionate, wise, intuitive, fierce, ... 🙆‍♀️ Sounds feminist? That's because it absolutely is! But also a book I think every woman should read. ⁣
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Now I wouldn't consider myself very woo-woo. ✨ But I do feel that in our society we often put reason too much on a pedestal. And undervalue the power of gut feeling, inner voice and wisdom, emotions, ...⁣
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And it's so easy to go along with this tendency if you don't deliberately take a step back once in a while. That's why I love going for long trips in nature, by myself, unhindered by external influences.🍀 To turn inwards and listen to what I know and feel there.
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Ok, so this did turn out quite woo-woo, but not less true! ⁣
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𝗦𝗼, 𝗵𝗲𝘆 𝗯𝗮𝗯𝗲, 𝘄𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝘁𝗼𝗼𝗸 𝗮 𝘄𝗮𝗹𝗸 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗶𝗹𝗱 𝘀𝗶𝗱𝗲? 🧙‍♀️⁣

𝗔𝗻𝗱 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸? 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? ⁣
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Photocredits to @el_hombre142. 📸 ⁣
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#femalehiker #solotraveller #scotland #highlands #duurzaamondernemen #duurzaam #duurzaamheid #zelfontwikkeling #bewustleven #wildwomen #womenwhorunwiththewolves #digitalnomad #solopreneur #sustainablemarketing #greenmarketing #greenbusiness #ethicalbusiness #kleinbedrijfje #copywriter #copywriterbelgium #greencopywriter

𝐓𝐡𝐞 𝐈𝐏𝐂𝐂'𝐬 𝐀𝐑𝟔 𝐢𝐬 𝐚 𝐡𝐨𝐭 𝐭𝐨𝐩𝐢𝐜 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐲𝐬. 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐚𝐲?! 🤨

On the 9th of august, the IPCC (Intergovernmental Panel on Climate Change) released its Sixth Assessment Report (AR6). This extensive report bundles the results from the latest studies on the climate system and climate change. 🌎

As expected, the future it paints doesn't look too bright. At least, if we don't take any real action. But still, it's so important to separate facts from fiction. 👈👉

That's why, last week, I decided to dive deep into the AR6 Summary for Policy Makers. Which was a very tough read, indeed. Especially for a non-scientist like me. In the end, I did manage to get through it. But still felt a bit bewildered by all the complex figures, stats and scenarios. Couldn't they also include a report in layman's terms? 🤔

However, a few days ago, YouTube suggested me a video by Dave Borlace. On his channel 'Just have a Think' he wants to provide Easily Digestible Climate Education (his own words). Which I think he does brilliantly! 👌

In the 15-minute video below, Dave explains all the ins and outs of the AR6. It made things so much clearer to me and I think it might help you a lot too. 🙂

👉 Check it out on https://www.youtube.com/watch?v=2Zax9XTHUlo&ab_channel=JustHaveaThink
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#ipcc #climatechange #klimaatverandering #thereisnoplanetb #oneplanet #savetheplanet
#ecocopywriter #consciouscopywriter #consciouscopywriting #sustainablemarketing #ethicalmarketing #greenmarketing #duurzaamondernemen #greenbusiness #ethicalbusiness #sustainablebrands #sustainablewebshop #greenwebshop #groenewebshop #ecofashion #sustainablefashion #ethicalfashion #sustainableliving #naturalliving #duurzaamheid #ecologisch #redhetklimaat #antwerpen #belgie

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