Building a better future with your green business?

Let’s put the right words to your story.

Tell me more

Hi, I’m Caroline,
freelance copywriter for green beauty, health & lifestyle businesses

Are you the ambitious founder of a sustainable brand, (web)shop or website?

And are you looking for a freelance copywriter that:

shares your passion for natural skincare, organic health and ethical fashion;
has in-depth knowledge of your products, your audience and your sector;
turns your message into clear, persuasive content that converts;
delivers punctual service without hassle?

Let me do your word wrestling, while you go and save the world!

Sounds like a plan?

How can I help?

Website copy
& product descriptions

Blog articles
& newsletters

Social media captions

Press articles

Magazine publications

And more!

Download your free green webshop checklist

Are you about to launch a green webshop? Or did you recently go live?

First and foremost: congratulations!

Want to ensure your content, layout and offer are 100% on point before you step into the spotlight? Then tick off all the boxes with my free green webshop checklist!

Get your freebie

Your wonderful words

Running a webshop and a physical store, I often have a lot on my mind. I was looking for someone whom I could count on for fluent online and offline texts. And who understood what Solsties is all about.

Thanks to her writing talent and extensive knowledge of natural wellbeing, I have to give Caroline only a few instructions and she has got me covered. She works professionally, within deadlines, but also with a personal approach. Thank you for the collaboration so far, and I look forward to more of the same.

Karen Peger – Solsties

Really enjoyed working with Caroline! She corrected my website texts and business cards with great care and expertise. All communication via mail went smoothly and our collaboration perfectly met my expectations. Definitely recommend and definitely will work with her again!

Laia Esteban – Botanic Affair

We were looking for a copywriter that shares our vision and is enthusiastic about our concept. We found all this in Caroline. She has a warm heart for nature and knows what she’s talking about. The collaboration felt very familiar, as if we sat around the table with a friend.

We are very happy with the end result: the texts are fluent and 100% our style. Given the time pressure of our launch, there wasn’t much time, but even that wasn’t an issue for Caroline. In short, we’re very happy with her as a partner and look forward to working with her in the future.

Laura & Marieke – Lukse