Hi there,
kindred spirit!

Green businesses like yours are our ticket to a better future. Your story and vision have to be heard as far and wide as possible!
That’s why I do what I do…

I graduated as a Master in Multilingual Corporate Communication in 2015. Ever since, I’ve been writing for a wide array of companies. As my expertise grew stronger, so did my passion for sustainability. That’s why, at the beginning of 2020,
I started Wasteless Words: ​a freelance copywriting service for green beauty, health and lifestyle businesses.


The mouth speaks
what the heart is full of.


Green beauty

As the daughter of two chemists, I’ve always loved beauty DIY’s. But when free time grew sparse, I happily started experimenting with ready-made products from green beauty brands.

I’m certified in Natural Cosmetics and a herbalist to be, so INCIs have no secrets for me.


Green health

Five years ago I became a full-time vegetarian. This decision sparked my research into nutrients and a healthy, plant-based diet.

By volunteering on many organic farms in Europe over the last few years, I got truly passionate about slow, clean food respecting the farmers, the animals and the land.


Green lifestyle

I used to be a fast fashion buyer, a frequent flyer and a mindless consumer. But after watching ‘The True Cost’ and ‘Minimalism: A Documentary’ in 2016, things changed for good.

Nowadays, I only buy what I truly need, from sustainable brands or second hand. My bicycle is my loyal companion wherever I go, green energy heats my house and all my conversations.


Caroline helped me write product descriptions for my webshop and several blog articles. She delivers fluent, SEO-optimized texts, is very knowledgeable and a pleasure to work with. She also respected my own style of writing. This way her texts beautifully matched the ones I had written before.

Anne Drake – Ecologie op hoge hakken

Why work with Wasteless Words?

Hassle-free service

Ready-to-publish texts, error-free and within the agreed deadline.

Quality by experience

Qualified communication specialist with 5+ years of experience.

Copy in your style

Converting copy that seamlessly fits your unique voice and identity.

Personal approach

Casual, transparent approach from entrepreneur to entrepreneur.

Sector knowledge

In-depth knowledge of your industry, challenges and customers.

Passion for sustainability

A greener, cleaner future is my compass for every step forward.

Let’s grab a cuppa in Zoom

Curious to discover how we can boost your green business?

Let’s meet over a steaming cuppa in Zoom.

100% free. Zero strings attached!