Hi there,
kindred spirit!

Green businesses like yours are our ticket to a better future. Your story and vision have to be heard as far and wide as possible!
Thatโ€™s why I do what I do…

I graduated as a Master in Multilingual Corporate Communication in 2015. Ever since, Iโ€™ve been writing for a wide array of companies. As my expertise grew stronger, so did my passion for sustainability. That’s why, at the beginning of 2020,
I started Wasteless Words: โ€‹a freelance copywriting service for green beauty, health and lifestyle businesses.


The mouth speaks
what the heart is full of.


Green beauty

As the daughter of two chemists, Iโ€™ve always loved beauty DIY’s. But when free time grew sparse, I happily started experimenting with ready-made products from green beauty brands.

Iโ€™m certified in Natural Cosmetics and a herbalist to be, so INCIs have no secrets for me.


Green health

Five years ago I became a full-time vegetarian. This decision sparked my research into nutrients and a healthy, plant-based diet.

By volunteering on many organic farms in Europe over the last few years, I got truly passionate about slow, clean food respecting the farmers, the animalsย and the land.


Green lifestyle

I used to be a fast fashion buyer, a frequent flyer and a mindless consumer. But after watching ‘The True Cost’ and ‘Minimalism: A Documentary’ in 2016, things changed for good.

Nowadays, I only buy what I truly need, from sustainable brands or second hand. My bicycle is my loyal companion wherever I go, green energy heats my house and all my conversations.


Caroline helped me write product descriptions for my webshop and several blog articles. She delivers fluent, SEO-optimized texts, is very knowledgeable and a pleasure to work with. She also respected my own style of writing. This way her texts beautifully matched the ones I had written before.

Anne Drake – Ecologie op hoge hakken

Why work with Wasteless Words?

Hassle-free service

Ready-to-publish texts, error-free and within the agreed deadline.

Quality by experience

Qualified communication specialist with 5+ years of experience.

Copy in your style

Converting copy that seamlessly fits your unique voice and identity.

Personal approach

Casual, transparent approach from entrepreneur to entrepreneur.

Sector knowledge

In-depth knowledge of your industry, challenges and customers.

Passion for sustainability

A greener, cleaner future is my compass for every step forward.

Letโ€™s grab a cuppa in Zoom

Curious to discover how we can boost your green business?

Letโ€™s meet over a steaming cuppa in Zoom.

100% free. Zero strings attached!